Victory Sign or Insult?

When Winston Churchill gave the victory sign after England won the Second World War, the sign was quickly adopted by many individuals around the world to show solidarity with a particular group or movement. This photograph, with the palm of the hand facing outward is the proper victory sign. However, I have seen many people on television and in newspapers making what they think is the victory sign, and instead are making a rude gesture. Palm of the hand facing an audience is a victory sign - back of the hand facing the audience is an insult!